Marketing Manager
Cabby Share
Business
Marketing Management
Addis Ababa
5 years
1 Position
2025-03-22
to
2025-04-21
evaluate marketing content
Marketing
Business Administration
Full Time
Share
Job Description
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will have a strong background in developing and implementing marketing strategies, managing campaigns, and analyzing market trends. This role requires creativity, analytical skills, and the ability to collaborate with cross-functional teams.
Duties & Responsibilities:
Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with business goals and drive growth.
Market Research and Analysis: Conduct research to identify market trends, customer needs, and competitive landscape; analyze data to inform marketing decisions.
Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.
Content Creation: Oversee the development of marketing content, including blogs, social media posts, newsletters, and promotional materials.
Brand Management: Maintain and enhance brand identity; ensure consistency in messaging and visual elements across all platforms.
Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
Digital Marketing: Implement and optimize digital marketing strategies, including SEO, SEM, email marketing, and social media advertising.
Performance Measurement: Track and analyze marketing performance metrics to assess campaign effectiveness; adjust strategies based on data insights.
Collaboration with Sales: Work closely with the sales team to align marketing efforts with sales goals and improve lead generation and conversion rates.
Customer Engagement: Develop strategies to enhance customer engagement and loyalty through personalized marketing initiatives.
Event Planning: Organize and manage marketing events, trade shows, and promotional activities to boost brand visibility.
Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment.
Stakeholder Communication: Communicate marketing plans and results to stakeholders, including senior management and external partners.
Trend Monitoring: Stay updated on industry trends, emerging technologies, and best practices in marketing to ensure competitiveness.
Job Requirements
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
5+ years of experience in marketing, with a proven track record in campaign management and strategy development.
Strong understanding of digital marketing techniques and tools.
Excellent analytical and problem-solving skills, with a data-driven approach.
Exceptional communication and interpersonal skills.
Experience managing budgets and working with cross-functional teams.
Proficient in marketing software and analytics tools (e.g., Google Analytics, CRM systems).
How to Apply
Apply using THIS LINK
Fields Of Study
Marketing
Business Administration
Skills Required
evaluate marketing content
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